+1 button in Google Ads

+1 button in Google Ads

Recently Google announced that +1 will be available in Google Ads too. And now if you browse through the internet you can see small +1 button at the left bottom of any Google Ads. If any person clicks on +1 button on specific ads , then that ads are more likely to appear on that person social connection. This approach can be a good way of making ads more relevant to the user . A user may click on +1 button f he thinks the ads can be relevant to few of his friends. However addition of +1 button at the bottom left of the ads can make it look bad. However presence of the faces of friends who clicked on it may make it more relevant. Google has already initiated this process however not all the ads currently have +1 button on it. We need to wait and watch for sometime to understand how useful +1 button on ads will  be for publishers and users. Also , Advertisers won’t be charged if someone clicks on +1 Button .

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